H&M Home opens its first store in the capital


By IANSlife

New Delhi, April 29 (IANSlife) Following an online launch in March 2022, H&M HOME is opening its first store spanning 308 square meters, in Ambience Mall, Vasant Kunj.

H&M India is reopening store doors to showcase H&M’s latest apparel collection as well as the brand’s new interior destination, offering a dynamic and immersive shopping experience along with the latest home décor collections.

H&M HOME offers trendy decoration and accessories for every room and every style. The collection includes everything from high-quality bed linens and timeless tableware to diverse textiles and smart storage, all with an emphasis on contemporary style and craftsmanship. The brand enables interior enthusiasts around the world to create a personal, modern space – a place to call home – by fusing modern design and quality with durability and affordability. The new store was created in collaboration with renowned interior designer and architect India Mahdavi.

The India Mahdavi x H&M HOME collection includes ceramic plates, serving bowls and vases, as well as cushions, blankets and rugs made from fine textiles made from natural materials.

The collection focuses on elite craftsmanship, emphasizing craftsmanship. Inspired by the blinding prismatic colors of the sun, the collection features gradient color plays, vivid hues and blurry graphics, designed as a burst of optimism in an uncertain world.

“After a successful e-commerce debut over a month ago, we are delighted to finally extend the presence of H&M HOME to our existing store and finally bring a tactile feel to the collection. The store is launching with our core designs and our latest collaboration with India Mahdavi, a stunning collaboration that embodies the H&M HOME ethos and offers our design-loving customers something special to mark the occasion.

Our Vasant Kunj store has always been a one stop shopping destination for quality clothing with collections in all categories. We are delighted to also offer H&M HOME to the offline shopper with the promise of delivering modern design and quality at the best price in an inspiring and sustainable way,” says Yanira Ramirez, Country Sales Manager, H&M India.

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